Tag Archives: search engine optimization

The Year of Challenges for Digital Advertising: Boosting Your Ranking This 2017

Seminar About Digital MarketingThis year, experts and practitioners in the marketing industry predict that it would be rather more difficult for marketers and businesses to score in terms of organic rankings. Google and the other major search engines have stepped up their game as far as ranking websites are concerned.

Often, even the savviest digital marketing gurus are left scratching their heads whilst looking at the latest ranking of the websites they are trying to help. That's because SEO is not an exact science. It’s more a trial and error type of game, particularly because search engines like Google are not too forthcoming about the way they determine where websites should fall.

All that being said, it's foolhardy to assume you do not need to place on search, or that you can do away with your SEO altogether. That will make it even more difficult to achieve that top ranking you and several million other website owners are vying for. Perhaps one of your next big steps is to strengthen your local small business marketing. Here are some suggestions:

Focus on where you are

The good news about Google is that it now supports local searches more heavily. In the old days, trying to rank for a local search gets you between a rock and a hard place. Nowadays, if a mobile user is searching for what you offer, the suggestions they may find on their mobile search change as they move.

Use the right listings

Listings are important, particularly because reviews by customers now hold even more weight. Google’s algorithm can now determine whether entries on different listings belong to one person or business, and so those presences on listings help Google determine how legitimate your website or business is. 

It helps to be present on listings that are focused on your industry. For example, if you own a restaurant somewhere in Singapore, using HungryGoWhere advertising may give you an edge over your competition. This listing website is a food guide authority in SG, so make sure you are there.

Strengthen your social game

Many digital marketers in the past looked down on efforts made using social media. Now, they're coming around to the fact that it seems to exercise more power than plain old organic search. People are on social media, and they trust their peers more than they trust traditional advertising. To reach out to your customers, you have to be in contact with them through their Facebook, Instagram, or Pinterest.

This is the year when the old ways of doing your SEO are taking a backseat to welcome newer and more influential channels. Make sure to get in touch with your SEO agency to talk about new strategies that you cannot afford to ignore.

Your 2017 in SEO: When You Want It to Be Good

Search Engine OptimizationFor most people, search engine optimization (SEO) boils down to either one of two things: hacking or coding.

When you think about it, it actually makes sense.

At one point, gaining much from SEO required a little hack here and there. Since ranking required fighting tooth and nail, getting the top rank needed some off-hand help. The good old days of “black hat” SEOs encouraged experts to find new ways to manipulate Google.

Search engines have discouraged SEO experts from using these black hat techniques. Still, there’s a big difference between good and bad SEO; knowing what sets them apart (and what you should avoid), however, has a big effect on your content creation.

Where Do You Belong: Good or Bad SEO?

You might think: “I don’t stuff my content with keywords or manipulative links. I’m a good SEO practitioner.”

For Third Stage Marketing, a digital marketing company, you might be good in most parts, but there’s a chance you also practice bad SEO. Why? Because Google changes all the time.

Over the years, the search engine giant rolled out countless algorithms with different names (e.g., Hummingbird, Penguin, Pigeon, and Panda). The zoo of algorithms is enough proof that one can easily fall off the SEO bandwagon if they are not careful.

Google does not implement these changes to make life difficult for everyone. The search engine aims for a more accessible and high-quality platform for all. It wishes to deliver a better user experience through better search ranking practices, content ranking rules, and mobile-friendliness.

Despite Google’s good heart for its users, a number of these factors have a distinct impact on SEO. Before they know it, one change can turn a good SEO practice into a bad one.

The Sin That Holds Them All: Poor UX

Ask yourself: Do your (or your brand’s) SEO habits promote better user experience for visitors?

If the answer is no, you are in trouble.

The search engine giant is a big fan of creating the best possible environment for their users. Over the years, Google received more searches – many of them coming from newer platforms such as tablets and mobile phones. Apart from changing the way people search, the mobile trend also changed how search engines relate to their visitors.

To succeed in SEO today, promotion of better user experience (UX) is a must. It’s the number one thing that lets your brand stay in the users’ minds. SEO practices that compromise UX will result in user abandonment.

2017 – The Year of Your New SEO

Every year is a good year for search engine optimization; if you’ve had a brush with the bad last year, do not lose heart. While it’s true that nothing stays the same with SEO, you can still stay on top by keeping a few things in mind: honor user experience, explore the world of mobile, and maintain quality whenever, wherever. Staying updated with trends also keeps you from staying with bad SEO practices.

Keep these suggestions in mind to ditch unpleasant practices. With enough determination, you’ll make your way to the top. 

Understanding Google’s Penguin Update and its Impact on SEO

Google AlgorithmThe biggest recent update to happen in Google’s algorithm is Penguin 4.0, officially rolling out as part of the search engine’s core algorithm. For the uninitiated, Google makes use of an algorithm of more than 200 distinct signals, such as keywords, the relevancy of content, and PageRank. Penguin, which first came out in 2012, is a search algorithm update that serves to reduce and “punish” websites with spammy and manipulative links. In layman’s terms, the Penguin update is part of Google’s criteria for providing sites on the results page. It scans sites with sketchy links.

Why do links matter? This is primarily because the search engine relies on links as a ranking signal. These are, in a way, a form of affirmation between websites. Google judges a website with more links as one with more “right” or authority regarding a particular topic. These sites, more often than not, can provide you with more information. With more authority, a website’s links can impact others.

Engaging Search Engine Optimization

Since search engines like Google somewhat control how online traffic works, SEO has to keep up to ensure that a website remains relevant. Penguin impacts search engine optimization in this regard. If you happen to be a small business in need of SEO in the Twin Cities, for instance, your focus should be on optimizing your website for local searches. You can make use of Penguin by loading up your site with geo-targeted links.

The Last Penguin Online

With Penguin 4.0 now being real time, the data refreshes and changes will be much faster and obvious. After re-crawling and re-indexing a page, you will be able to see how demotions and promotions of a site’s organic rankings play out.

It impacts an entire site now, from the domain to folders, pages, and maybe even keywords. This is how crucial Penguin is to organic rankings – there are going to be tiny penalties that may slip by. For websites with spammy links, beware, because this is the final Penguin update.