Tag Archives: salon gimmicks

4 Salon Ideas to Increase Customer Loyalty

a hairdresser and a customer taking a selfie in a salon

a hairdresser and a customer taking a selfie in a salonWith all the salons and spas out there, it can be hard to stand out among them. This is why you need to come up with something that will make you more recognisable. Luckily, there are tons of ideas you could use to make that happen, and here are a few of them.

1. Hot Towel Therapy

Hot towel therapy provides numerous benefits to your skin and hair. It stimulates healthy hair growth as well as improves blood circulation, which makes your clients look younger and refreshed. Offering this as a complimentary service is a great way to keep your customers loyal to you. For this, you might need to buy towel heaters for your beauty salon to quicken the preparation period.

2. Scalp Massage

Scalp or hair massage is another great complimentary service you could offer to your customers. It is best to do this after they have gotten a haircut or treatment. This makes them feel more at ease and relaxes their nerves, which is basically the most common reason why people visit a salon.

3. Loyalty Points

If you want people to stick to your salon, having a loyalty program would certainly do the trick. Providing them with a list of services or treatments they could enjoy for a number of visits would definitely seal the deal. Most importantly, do not forget to keep the quality of service you are giving them so that they could keep coming back to your salon.

4. Raffles and Coupons

The use of raffle entries and coupons is also a great gimmick you could try. Utilise your social media pages to help spread the word. Everyone loves a good raffle, especially if it means that they could be pampered and treated to a salon service for free. Do it now and then, and they will surely keep on watching out for this one.

These are just some of the salon marketing ideas you could try so that customers will continuously love you. Other than these suggestions, feel free to try and experiment with other concepts to increase customer loyalty.